Boombox

branding

Boombox is a an imagined performance venue, music shop, and hangout space. The hypothetical brand wishes to bridge the gap between music consumer and music creator, while creating a fully immersive experiential space for the consumer to explore and discover their favorite artists while connecting to others in the community. This collaborative project not only encompasses the inception of the brand and its values, but also various collateral including: a logo, a manifesto, tickets, business cards, shopping bags, informative handouts for each band's concert at the venue that also double as posters, apparel, a website, spacial design, and all the brand's visual lexicon.